Monday, February 25, 2008

Thoughts on "A Whole New Mind"

I like Daniel Pink's thoughts on creating products that not only have exceptional design but also
look and feel good to the touch. I found out very recently that one of our new friends works at
an innovative design company in Newton called Continuum.

Here's how Continuum describes itself on their web site:

Continuum is a design and innovation consultancy. We are a group of design strategy, brand experience, and product innovation experts.

That's High Concept, High Touch, and Market Testing, too!
They use 6 to 8 people per project, a designer, an engineer, a color theorist, a scientist(if necessary), musicians, Industrial designers, and a psychologist, all approaching the "problem" from a different perspective. I really like this model, because you are working on a daily basis with very high level thinkers, you are challenging yourself to do your best work.
Working as a team usually produces stellar results, which they almost always do. 

Smart right AND left brained people WORKING TOGETHER= a good company


 

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